Day 1: Dr. Joelle Feghali delivered an insightful public awareness session on the dangers of sun exposure and introduced Xdefense—Bioderma’s cutting-edge sun protection that covers all types of rays. Attendees received samples to experience the product firsthand.

XDefense Highlights

• •    360° Protection: Shields skin from UVA (short & long), UVB, visible light, infrared rays, and pollution.
• •    Detox Science Technology: Activates the Nrf2 pathway, helping skin produce its own antioxidant and pollutant-neutralizing enzymes.
• •    Ultra-Fluid Texture:
• •    Invisible finish with no white marks (100% user satisfaction)
• •    Ultra-dry touch, ideal as a make-up base
• •    Fragranced, with very good skin and eye tolerance
• •    Ecobiological Formula:
• •    Minimalist sunscreen filters
• •    Free from microplastics and silicones
• •    Tested for aquatic ecosystem safety
• •    Non-Comedogenic: Suitable for all skin types, including sensitive skin.
• •    Eco-Design: Packaging is 100% recyclable and sourced from sustainably managed forests.
• •    Tinted Options Available: Comes in 3 shades for a natural glow.

Day 2: We welcomed 15 influencers for an exclusive repeat session, followed by a sampling experience and a special unboxing of Bioderma’s iconic Sensibio Victoria Beckham Limited Edition and Xdefense. The influencers helped amplify our message and showcased the products to their communities.

Our goal: to raise awareness about sun damage and encourage product trials through education and authentic engagement.

A big thank you to Maison de Femme for the collaboration and to everyone who joined us in making this campaign a success. Let’s continue to protect and care for our skin—every day, every season. 

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